Brand: Formula 1 Meal Replacements
Company: Herbalife International
Problem/Opportunity:
Herbalife was the world leader in meal replacement shakes, but there was no written plan to grow the $1.5B retail food category. Its market-leading brand, Formula 1 Shake, had morphed into 365 SKUs and over 100 formulas with inconsistent nutritional specifications from country to country.
Solution:
Hazlin gained Senior Management agreement to a business plan that assured growth of the mainstay shake business while creating a new initiative to develop food products “outside the shake glass,” including meal replacement and snack bars, crispy snacks, soups, cereals, and new drinks. Also approved was a first-ever Herbalife definition of “healthy” to assure that worldwide products met global nutritional standards to support healthy nutrition and weight loss. The business grew $350 million dollars in the following 12 months.
KEYWORDS
- Strategic Problem Solving
- New Product Development
- New Formula Development
- Weight Loss
- Cholesterol Reduction for Heart Health
- Soy Protein
- Package Design
- Cost Reduction
- Taste Improvement
- Nutritional Formula Development
- Science-Based Claims
- FDA Regulatory Compliance
- Branding
- Corporate Strategy & Business Plans
- Scientific Claim Support
- Package Label Copy & Design
- Diet & Weight Loss Beverages
- Healthy Foods
- Nutrition Bars & Snacks
- Meal Replacement Shakes for Heart Health
- Natural & Organic Ingredients
