Brand: Greens To Go
Company: BioPharma Scientific
Problem/Opportunity:
BioPharma Scientific retained Hazlin to help them position a new antioxidant formula for introduction into retail stores branching out from the company’s base as a direct seller to chiropractors and medical practitioners.
Solution:
The product was renamed Greens-To-Go and re-formulated for initial launch in Costco stores supported by in-store demo programs. The initial sell-through was a big success and the product expanded into broadscale mass distribution. Hazlin assisted senior management in a variety of launch efforts ranging from competitive analysis, naming and positioning to web copy development and in store demo promotion planning.
KEYWORDS
- Strategic Problem Solving
- New Product Development
- Package Design
- Nutritional Formula Development
- Science-Based Claims
- FDA Regulatory Compliance
- Branding
- Corporate Strategy & Business Plans
- Scientific Claim Support
- TV, Print & Radio Campaigns
- Retail Distribution
- Advertising & Promotion
- Package Label Copy & Design
- Sales & Distribution
- Healthy Foods
- Herbs & Ayurveda
- Natural & Organic Ingredients
- Nutraceuticals & Phytonutrients
- Vegetarian Shakes & Protein Powders
- Vitamins & Dietary Supplements
- Entrepreneurial – Start-up
