Brand: ReVivex Pain Relief Lotion and Fast Joint Support
Company: Naturade, Inc.
Problem/Opportunity:
Naturade mid-year sales were below budget leading to a late July CEO ultimatum for a new product introduction to generate extra cash for the current fiscal year.
Solution:
Hazlin invented and launched the ReVivex Pain Relief Lotion and Fast Joint Support brand gaining large introductory orders from GNC and Wal*Mart to add a December cash infusion. Hazlin first met with the ingredient supplier to discuss the concept on August 2nd. By October 16th the fully packaged product line of supplements and lotions was exhibited at the EXPO East trade show following a national sales meeting presentation that included a national print, TV and PR campaign.
KEYWORDS
- Strategic Problem Solving
- New Product Development
- Package Design
- Science-Based Claims
- FDA Regulatory Compliance
- Branding
- Corporate Strategy & Business Plans
- Scientific Claim Support
- Sales/ Broker Representation
- TV, Print & Radio Campaigns
- Financial Planning
- Retail Distribution
- Advertising & Promotion
- Package Label Copy & Design
- Sales & Distribution
- Natural & Organic Ingredients
- Nutraceuticals & Phytonutrients
- OTC Drugs & Devices
- Vitamins & Dietary Supplements
- Entrepreneurial – Start-up
