FODMAP Ingredients for Improved Digestion Medical Foods Products for Enteral Feeding Cricket Protein Product Development Supported Online Launch of “Personalized Nutraceuticals” Sold through Wellness Channels MD Endorsed Heart Health Food & Dietary Supplement Product Line Commercialization of Dietary Supplement Products…
Pharmavite had decided to bring herbal products into the Mass market and hired Hazlin to accomplish the task. The new line was to be contract manufactured by a major health food store supplier who was simultaneously trying to launch their own herb line into Food/Drug/Mass. Pricing versus the supplier’s own branded line required a price/promotion strategy that allowed no budget for consumer advertising.
BioPharma Scientific retained Hazlin to help them position a new antioxidant formula for introduction into retail stores branching out from the company’s base as a direct seller to chiropractors and medical practitioners.
MyNutritionStore.com was a concept in an entrepreneur’s mind before Hazlin was brought in to create an organization. The company had to be built from the ground up, with angel capital and sweat equity.