Natures Resource

Natural Herb Product Line Formulation and Mass Market Launch

Brand: Nature’s Resource
Company: Pharmavite, LLC

Problem/Opportunity:

Pharmavite had decided to bring herbal products into the Mass market and hired Hazlin to accomplish the task. The new line was to be contract manufactured by a major health food store supplier who was simultaneously trying to launch their own herb line into Food/Drug/Mass. Pricing versus the supplier’s own branded line required a price/promotion strategy that allowed no budget for consumer advertising.

Solution:

Beginning the project in January, Hazlin launched the 26 SKU Nature’s Resource line at a May sales meeting creating what would become a $50 million business and the #1 line of Mass Market Herbs. Hazlin successfully built the brand around a price strategy, competing with the supplier’s built-in margin advantage. The distribution and consumer sales footrace was won by Nature’s Resource because Hazlin understood trade expectations and built a superior consumer promotion program.

KEYWORDS

  • Strategic Problem Solving
  • New Product Development
  • New Formula Development
  • Package Design
  • Cost Reduction
  • Nutritional Formula Development
  • Science-Based Claims
  • FDA Regulatory Compliance
  • Branding
  • Corporate Strategy & Business Plans
  • Scientific Claim Support
  • Sales
  • Financial Planning
  • Retail Distribution
  • Sales Force Organization
  • Advertising & Promotion
  • Package Label Copy & Design
  • Sales & Distribution
  • Herbs & Ayurveda
  • Natural & Organic Ingredients
  • Vitamins & Dietary Supplements
  • Entrepreneurial – Start-up
Advertising & Promotion, Branding, Corporate Strategy & Business Plans, Cost Reduction, Entrepreneurial – Start-up, FDA Regulatory Compliance, Financial Planning, Herbs & Ayurveda, Natural & Organic Ingredients, New Formula Development, New Product Development, Nutritional Formula Development, Package Design, Package Label Copy & Design, Retail Distribution, Sales, Sales & Distribution, Sales Force Organization, Science-Based Claims, Scientific Claim Support, Strategic Problem Solving, Vitamins & Dietary Supplements

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