Brand: Naturade Total Soy Low Carb
Company: Naturade, Inc.
Problem/Opportunity:
Naturade learned in May that Costco would not repeat its annual $1 Million 1st quarter weight loss promotion. Loss of this profitable in & out business would have major impact on the company’s year-end cash flow.
Solution:
By July, Hazlin created a totally new Low Carb Shake SKU tailored to the account’s requirements and offered exclusively to this customer. Costco agreed to a shipping test that achieved strict consumer volume targets. Naturade won back the $1 million order and delivered results for the year.
KEYWORDS
- Strategic Problem Solving
- New Product Development
- New Formula Development
- Weight Loss
- Cholesterol Reduction for Heart Health
- Soy Protein
- Package Design
- Taste Improvement
- Nutritional Formula Development
- Science-Based Claims
- FDA Regulatory Compliance
- Branding
- Corporate Strategy & Business Plans
- Scientific Claim Support
- Financial Planning
- Retail Distribution
- Package Label Copy & Design
- Sales & Distribution
- Diet & Weight Loss Beverages
- Healthy Foods
- Meal Replacement Shakes for Heart Health
- Natural & Organic Ingredients
- Entrepreneurial – Start-up
