Posts by John Hazlin

Natures Resource

Natural Herb Product Line Formulation and Mass Market Launch

Pharmavite had decided to bring herbal products into the Mass market and hired Hazlin to accomplish the task. The new line was to be contract manufactured by a major health food store supplier who was simultaneously trying to launch their own herb line into Food/Drug/Mass. Pricing versus the supplier’s own branded line required a price/promotion strategy that allowed no budget for consumer advertising.

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Major TV Budget to Profitably Rebuild Brands in Long-Term Decline

Dep Corporation had acquired big-name products in long-term decline, including Lavoris mouthwash, Topol toothpaste and Lilt home permanents. Its market-leading hair gel brand, Dep, was drying up. The company had been using a promotion focused strategy and the biggest brands, Dep and Lilt, had suffered a 3-year, 33% revenue decline.

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